5 mistakes a CMO can make while launching a product in a new market.
Today, online shoppers demand more than ever before. They expect their shopping experience to be convenient, seamless, and comfortable across every touchpoint of the customer journey — no matter where they live. And why shouldn’t they? Can you imagine trying to navigate a purchase using a website written in a language you don’t fully understand?
If you have an awesome product why wait to bring it to users in other countries? Sounds complex? Think of the growth opportunity you might be missing… However, all your marketing efforts, investment in UX and UI, and great product or service selection can go to waste if your customers feel like they are fumbling blindly through a foreign website. Hence biggest mistake a CMO of a hot brand can probably make is waiting too long to make the start…. or going into a brand-new market without proper research on how to localize the product for an overseas market in the right way.
Localization is a complex, multistep and multifaceted process. Professional localization necessitates a deep understanding of the target culture, language, and industry regulations. It also requires an experienced team with specialist knowledge in marketing, design, tech, and more. Sounds expensive? Not really… unless you DYI. With proper research & choice of the most suitable localization company, you can get the same level of quality and attention as any large localization firm but at a fraction of the budget. We believe that localization should be accessible to everyone, no matter the size of their budget.
Here are 5 mistakes a CMO can make:
- Using free machine translation tools like Google instead of the licensed MT software
- Using translation-only instead of a proper product localization
- Not embracing the latest tech tools specialist translation companies employ, such as Weglot, Smartcat and Applanga
- Choosing an LSP based on the translation cost only, rather than full budget for end-to-end localization
- Waiting too long to make a move
Take the hassle out of localization with LingvoHouse and see your eCommerce store go global. Contact us now to find out how we can help your business.
Is Food Tech product localization worth the investment?
#ecommerce #digitalmarketing #localization
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