Statistics show that the global app market is growing rapidly, with projections estimating that the market will reach $641 billion by 2027. This growth has created a high demand for app localization, as businesses look to capture a larger share of the global market. In fact, research suggests that offering apps in multiple languages can increase downloads by up to 128% per country.
Furthermore, the majority of app users are non-English speakers, and approximately 76% of people prefer to buy a product if information about it is available in their native language. These statistics highlight the importance of app localization in the modern app market and the potential for localization service providers to help businesses reach new audiences and drive growth.
What is App Localization?
App localization refers to the process of adapting an app to meet the specific linguistic, cultural, and technical requirements of a particular country or region. This involves translating the app’s user interface, including text, graphics, and images, as well as adjusting functionality to meet local laws and regulations.
The goal of app localization is to create an app that feels natural and familiar to users in a specific region, making it easier for them to navigate and use the app effectively. This can lead to greater user engagement, higher levels of user satisfaction, and ultimately, better business results.
Is is worth investing in App Localization?
If you’re thinking “app localization is too costly for my business”, then think again. Investing in app localization can be a great way to unlock untapped revenue growth potential and break into new markets. In one international consumer survey, 42 per cent of Japanese app users said that they would like to see more news apps in their native language. Meanwhile, in Italy, as many as 31 per cent stated that they would like to see more such apps in Italian. In fact, out of the top ten countries with the highest rates of smartphone penetration, only one (the United States) is an English-speaking country. This means that if you don’t localize your app, you’re missing out on most of your prospective audience.
It doesn’t make business sense to exclude this many potential customers from your app. It might seem like localizing your app to the Chinese or Indian market is too difficult or expensive, but the reward can be tremendous. Not only can localization open the door to new revenue streams, but it can also help you build brand loyalty and trust among your international audience – both of which are priceless.
Localization for App Companies that Want to Increase Downloads
Reach Clients Across Borders by Partnering with a Localization Agency
Maximise Downloads and Boost Revenue by Partnering with a Localization Agency
Localization services are a rapidly growing industry, and it’s not hard to see why. We live in a hyper-connected, digital world, where with just a few clicks, users can access content from any corner of the globe. With the mass adoption of smartphones and high-speed Internet access, businesses that want to break into a market halfway across the globe, are no longer restricted by geographical boundaries. This has opened the door for localization service providers to really make their mark. When you partner with a professional localization agency, you get:
- Professional translations that are tailored to your target markets and specific industry needs.
- Expert advice on regional customs, idioms, and cultural nuances to ensure your content resonates with local audiences.
- A team of experienced localization professionals who are fully committed to helping you reach new markets and take advantage of new opportunities.
- The ability to track the performance of your localized content and ensure that you are getting maximum downloads and revenue.
To maximise your app downloads and unlock revenue, partnering with a localization agency is the best decision you can make for your company. With their expertise, you can bring your app to new audiences and tap into the potential of previously inaccessible markets.
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How Can Localization Benefit My App Company?
Overall, app localization is an important step in helping businesses to expand their reach and capture new markets. By providing users with a localized app experience that is tailored to their language and culture, app developers can significantly drive adoption, and ultimately, skyrocket their company’s long-term revenue.
Here are some of the key advantages that app companies can take benefit from by localizing their apps.
Boost Your Brand Image
People might have heard of your app in other countries, but do they trust it? Do they understand what your brand stands for? Does your brand persona effectively “translate” into their culture?
An essential part of any translation and localization strategy is establishing trust with your new audience. If you want users to download and use your app, they need to understand who you are and what you’re selling them. Building a positive brand image in new markets requires careful consideration of the language, visuals, and cultural nuances of your target audience. By delivering a localized version of your app, you can immediately enhance your brand’s reputation abroad and begin building trust with international customers.
Enjoy Better User Retention
Even if you have managed to successfully convince users to download your app despite it not being localized, the odds are they won’t stick around for long. Any obstacles during the user experience, such as language barriers or cultural misunderstandings, can easily cause them to abandon your app and look elsewhere.
Translation and localization services help you create an intuitive, smooth user experience that will keep users interested and remove any language or cultural barriers that might put them off.
Get the Exposure Your App Needs
If you want people to download your app, they need to have heard about it first. Marketing your app to an international audience is going to be difficult if you haven’t localized the app itself. Will people remember your app if they’re not sure what it’s about due to language barriers? The answer is probably not. This is why translation localization is so important; it’s the gateway to getting your app in front of the right eyes.
Convert Faster in New Markets
Convincing people to learn how to use a new app is a barrier to adoption in its own right – now imagine you’re trying to convince them to use an app in a foreign language. By removing language barriers and cultural misunderstandings, you can give users an intuitive experience that eliminates any doubts or confusion. This makes it easier for them to convert and become paying customers, as they can easily understand the value of your app. With localization services, you give yourself an advantage over competitors who haven’t taken the time to localize their apps.
Attract Quality Reviews and Higher Rankings
The number and quality of reviews your app gets has a direct impact on your app store ranking. The higher your ranking, the more visible your app will be to potential users. So how can localization services help?
By providing a great user experience, you encourage users to leave positive reviews in their own language. Reviews in local languages are also more likely to appear higher up in the results, as search engines understand them better. This will ultimately make your app stand out in the market.
How Can Your Company Deliver Effective App Localization?
If you feel overwhelmed at the idea of localizing your app, it is important to remember that you don’t have to go through the entire process alone. Instead, partnering with a specialised app localization agency can help you to maximise the impact of your localization efforts without the stress of managing an entire localization project. Localization service providers offer a wide range of services, which extend from translation and adaptation to testing and deployment. The process of professional app localization typically involves several steps, including:
- Translation: Translating the app’s user interface into the target language, including all text, graphics, and images.
- Cultural adaptation: Making adjustments to the app’s user interface to reflect local cultural norms and conventions, such as date and time formats, currency symbols, and colour preferences.
- Technical adaptation: Modifying the app’s code to ensure that it runs properly on the target devices and meets local technical requirements. This includes support for different character sets or screen resolutions.
- Quality assurance: Testing the app to ensure that it is functioning properly, the translations are accurate, and the cultural adaptations are appropriate.
A specialist localization agency will help ensure that your app is localized effectively, enabling you to reach new audiences and drive growth. With the right partner, you can unlock the potential of the app market and get your app in front of a global audience.
By following these steps, companies can effectively localize their products and services, reach new markets, and increase their competitiveness in the rapidly growing crypto industry.
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What Technologies Can Assist the Localization Process?
Modern localization solutions significantly streamline the localization process and help localization service providers save time, money, and resources on behalf of their clients. Here are some of the technologies that your app localization agency might use to ensure that your app is localized effectively.
Translation Management Systems (TMS)
A Translation Management System (TMS) is a cloud-based software platform used to manage the entire localization process, from translation to deployment. TMSs help the localization agency store project data, facilitate collaboration between stakeholders, and automate various localization tasks.
Content Management Systems (CMS)
A Content Management System (CMS) is a software platform used to store, manage, and track your app’s content. CMSs allow you to easily manage and organise your app’s content, create different language versions of the same content, and track translation and localization changes over time.
Machine Translation Engines
Many localization agencies use machine translators, such as Google Translate, to provide a quick translation of your app’s content. While machine translations are not always 100% accurate, they can provide a useful starting point for human translators who provide language localization services.
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a form of AI technology used to process and interpret natural language. NLP can be used to improve the accuracy of machine translations and help the localization agency identify potential issues with the app’s content.
Reporting Tools
Reporting tools are used to identify areas of improvement and opportunities for growth, enabling your localization agency to deliver the best possible results. They allow you to track the progress of your app’s localization and identify potential areas where further optimization or changes could be made.
Project Management Software
Project management software is used to maintain project timelines, manage resources, and track progress. This allows the localization company to effectively coordinate their efforts and ensure that the project is completed on time and within budget.
Content & Design Integration Tools
Content and design integration tools are used to ensure that the localized content is correctly integrated into the user interface of your app. This helps to ensure that the app’s user experience is consistent across different languages and cultures.
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Why Work with LingvoHouse?
If you’re looking for a localization agency that is agile, affordable, and best of all, provides the highest quality of service, then you’ve found it. At LingvoHouse, we have years of experience in localization. Our team of linguists, professional translators, and localization project managers are dedicated to helping our clients reach their international markets without having to worry about language barriers.
Our team is always available to answer any questions and will work with you as if you were our only customer. We take pride in delivering the best quality localization solutions, including providing on-time delivery, regardless of project size or complexity. Contact us today to learn more about how we can help you with your app localization needs.
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For regular translation support, large projects, CMS, specific format or extra urgent translation, or any other complex solution, please contact us today to discuss how we can help in your native language (German, Spanish, English).
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