Who Is This Guide For?
This guide is ideal for businesses of all sizes looking to expand globally, specifically:- Marketing Managers: Looking to create campaigns that resonate with local audiences while maintaining brand integrity.
- E-commerce and Retail Businesses: Ready to expand into international markets and need a streamlined approach to e-commerce localisation.
- Product Managers: Tasked with adapting product content and specifications for multiple regions and languages.
- CEOs and Founders: Seeking to drive growth by tapping into new revenue streams through international expansion.
- Localisation Teams: Needing guidance on how to prioritise, plan, and execute localisation projects across different markets.
If your goal is to expand into new markets, improve customer engagement, and drive sales growth with localised content, this guide will give you the step-by-step roadmap to make it happen efficiently and effectively.
Who Is This For?
C-Suite
Marketing Teams
Customer Success Teams
What You'll Get With Our Detailed Localisation Guide:
- Identify Key Markets for Localisation: Learn how to assess the viability of different regions and optimise market entry.
- Cost and ROI of Localisation: Budget effectively for localisation and maximise ROI by targeting the right content and regions.
- Step-by-Step Localisation Process: A comprehensive guide to localising websites, adapting product content, and ensuring compliance.
- Real-World Case Studies: Featuring examples from brands like Uniqlo and Diamonds Factory, showcasing successful localisation strategies.
A Go-To Localisation Manual for Brands Preparing For Localisation
What You Will Learn:
According to the Slator Language Industry Report 2024, the global market for localisation services is valued at $57 billion, and demand continues to rise as businesses seek to enter new regions. With consumers expecting a seamless, personalised experience in their local language, failing to localise effectively can leave you behind. Our guide will show you how e-commerce localisation can unlock growth and help you create a tailored localisation strategy that ensures your brand’s success in new markets.
Our Localisation Guide offers detailed strategies on how to adapt your business for international markets, from IT workflows to multilingual SEO, and everything in between. You’ll learn how to address customer needs and overcome common challenges:
- Data-Driven Localisation: How to identify and prioritise markets for expansion based on demand and market analysis.
- Overcoming Global Expansion Challenges: From scaling operations to ensuring compliance with local regulations, we address the pain points that can hold you back.
- Building a Localisation Strategy: Learn the steps to create an effective strategy, including product adaptation, UX localisation, and content translation.
- Optimising Multilingual SEO: Ensure that your localised website ranks in search engines, driving traffic and sales from your target markets.
Industry Data to Support Your Decisions
We’ve packed this guide with data and case studies to provide a practical, real-world understanding of the benefits of localisation.
- 76% of consumers prefer to purchase from websites in their own language. Failing to localise can lead to lower conversions and higher cart abandonment rates.
- 49% of businesses report improved customer satisfaction due to effective localisation.
- Companies that localise early experience 1.5x faster growth in international markets (Source: Slator, 2024).
What You Get From This Guide:
- Identify Key Markets for Localisation: Understand how to assess the viability of regions, identify opportunities, and use localisation services to optimise market entry.
- Cost and ROI of Localisation: Learn how to budget for localisation and maximise the ROI by targeting the right content and regions.
- Step-by-Step Localisation Process: From localising websites to adapting product content, we guide you through each stage of the localisation journey.
- Real-World Case Studies: Featuring brands like Uniqlo and Diamonds Factory, this guide provides clear examples of how businesses achieved success through localisation.
Why LingvoHouse is Your Localisation Partner
At LingvoHouse, we offer bespoke localisation solutions tailored to your business goals. Whether you’re breaking into new markets or optimising your existing localisation efforts, our team of experts delivers 5x more accurate and 4x faster results, powered by a combination of cutting-edge technology and human expertise.
- Wide Range of Services: From website localisation to product localisation, we cover everything you need to expand globally.
- 360° Agile Solutions: This is the key, unlike the big tech powerhouses like Phrase & RWS, we adapt every component of localisation (from choice of tech to pricing options) to your specific needs, at the same time providing support across more than 500 languages.
- Award-Winning Expertise: Trusted by over 10,000 brands, LingvoHouse offers a one-stop shop for brands needing flexible localisation services.
- Enterprise-Grade Technology: We combine AI-powered tools with human linguists to ensure fast, scalable localisation.
Take Action: What to Do Next
- Download the Guide: Fill in your email to get immediate access to our in-depth guide and start planning your localisation strategy today.
- Consult with Localisation Experts: Book a call with our team to discuss your current challenges and discover how we can help optimise your international expansion.
- Accelerate Your Global Growth: Partner with LingvoHouse to develop a custom localisation plan that will help you enter new markets quickly and effectively.
Why This Guide is Essential for Your Business
Global sales are projected to reach $7.38 trillion by 2025, and businesses that invest in localisation services today are positioned for long-term success. Whether you’re in e-commerce, retail, or product manufacturing, this guide provides the practical advice and actionable steps needed to achieve your global ambitions.
Ready to take your brand global? Download our comprehensive guide today and learn how LingvoHouse can help you succeed in international markets with expert localisation solutions.
Unlike the big tech powerhouses like Phrase & RWS, we adapt every component of localisation (from choice of tech to pricing options) to your specific needs, at the same time providing support across more than 500 languages
Why Do You Need It?
This guide is ideal for businesses of all sizes looking to expand globally, specifically:- More Sales: Are you seeing high bounce rates or low conversion rates in certain regions?
- Missing Out Growth Momentum: Is your customer service team receiving frequent requests for help in foreign languages?
- Increase Your Market Share: Do your competitors offer localised products or services?
With 76% of consumers preferring to buy products with information in their native language, the demand for seamless, localised experiences is higher than ever. According to the Slator Language Industry Report 2023, the global localisation market is valued at $57 billion and growing, driven by the increasing need for businesses to compete in international markets. In this chapter, we’ll explore the value of localisation, its impact on customer engagement, and how it contributes to business growth.
Localisation Success Stories: Netflix, Uniclo, Diamond Factory, Survey Monkey, BookBoon, Boucleme
Graham Broomfield
Partnering with LingvoHouse was a game-changer. Their expertise in localisation catapulted our growth, helping us achieve our ambitious targets. This strategic decision was key to our success in new markets
Why LingvoHouse?
Tom Schofield
We've been working with the team at LingvoHouse to deliver translated copywriting as part of an EMEA contract for a global toy brand, and they've been fantastic from day one. Lingvo have super clear SLAs, and can handle fast turnarounds whilst maintaining quality. Communication is always smooth, with a central point of contact, and they pay great attention to detail, often checking in to make sure they have understood the brief or to discuss any challenges. We've already recommended their services to other brands, and wouldn't hesitate to recommend them to anyone needing translation services.
Reviews
I was recommended LingvoHouse by a colleague, and I am thrilled to say that choosing them was an excellent decision. LingvoHouse delivered an outstanding service from start to finish. Their team not only provided precise translations but also ensured that every technical term was thoroughly verified and appropriately localised for each target language.
Moreover, the project required full DTP (Desktop Publishing), and LingvoHouse produced beautifully designed translations, maintaining consistency and format across all languages, which was critical for the professional presentation of the manual.
Communication with LingvoHouse was seamless and efficient. They kept me informed throughout the process and were always responsive to any queries or concerns. Their professionalism and dedication made the entire experience smooth and hassle-free.
I am one happy customer!
