100,000+ customers, 15+ countries, new market growth up to 92% growth in under 2 years..
Diamonds Factory, in partnership with LingvoHouse for localisation services, targeted a 92% growth in just under 2 years. Early localisation of their e-commerce website for Italy, Spain, and other markets was a wise move by COO Graham Broomfield. 15 regions & counting, with significant successes in Denmark, Spain, and Italy for Neve Jewels Group, leveraging brands like Diamonds Factory, Austen&blake, and Sacet.
Diamonds Factory aimed to conquer new markets swiftly, but their overhead-heavy localisation process was holding them back. They required not just a translation partner, but an agile tech-powered solution that could match their appetite for growth’s pace on one side, and clever use of digital marketing budget on the other, whilst still gaining a competitive edge to fuel the group’s P&L. Their existing method was proving to be 50% slower than desired, prompting the search for a faster, yet still high-quality, one-stop-shop localisation service.
LingvoHouse provided a streamlined localisation strategy, employing advanced AI-powered workflow tools paired with #HumanIntelligence delivered by adept native-speaking linguists to produce effective, culturally attuned localisation in line with Diamond Factory’s brand values, tone of voice (TOV) and business objectives. The work scope covered various web content, such as product details, meta titles/descriptions, FAQs and Sales and Marketing. collaterals.
“Translations are no longer done manually through a website, which has effectively freed up a lot of our time. Simply sending a brief over to Lingvohouse and letting them do the work has been incredibly helpful and worthwhile to the business.” – Dena Huseyin, Global E-commerce Manager at Diamonds Factory
Meticulous precision is ensured, especially for critical legal texts like ‘Terms & Conditions’. Project managers rigorously supervised to prevent any misinterpretations. Furthermore, Diamonds Factory benefited from LingvoHouse’s 24/7 monitoring system for timely localisation updates, aiding in their strategic market launch plans.
Diamonds Factory, under COO Graham Broomfield’s strong leadership, achieved inspirational growth, marking a significant milestone in their aggressive expansion into new international markets. By partnering with LingvoHouse, Diamonds Factory not only streamlined their localisation process but also ensured their luxurious, ethically sourced jewellery resonated with over 100,000 customers worldwide.
“LingvoHouse has enabled us to communicate effectively with our customers globally, making the process of getting our content translated across different regions a breeze.” – Dena Huseyin, Global E-commerce Manager at Diamonds Factory
The pivot to a more efficient, AI-enhanced and linguist-refined localisation process by LingvoHouse allowed Diamonds Factory to swiftly and cost-effectively enter 15 regions, achieving remarkable regional growth rates as evidence of their success: Denmark by 45%, Spain by 87%, and Italy, at the forefront, with an incredible 92% increase in just 2 years.
Graham’s strategic decision to localise at this critical juncture has been nothing short of visionary. By entering the market early and adopting an aggressive expansion strategy, Diamonds Factory has secured a larger market share, setting a new benchmark in the luxury goods sector.
“Partnering with LingvoHouse was a game-changer. Their expertise in localisation catapulted our growth, helping us achieve our ambitious targets. This strategic decision was key to our success in new markets.” – COO, Diamond Factory.
This success story of Diamonds Factory’s collaboration with LingvoHouse is an inspiring example that highlights the pivotal role of localisation in global market penetration and the unparalleled growth potential it unlocks.
Contact us today to explore how we can help you connect with a global audience and expand your brand’s reach, just like Diamonds Factory.