Blogs
How to Ensure Brand Consistency in Translation for Global Procurement Teams
How one mistranslation cost a global brand £2.3 million in lost confidence Last autumn, Sarah Chen...
When Translation Partner Selection Becomes Risk Management: A Procurement Officer’s Reality Check
It usually starts with a phone call. The regulatory team needs the entire submission package...
Building a Scalable Partnership Between In-House Localisation Teams and LSPs: A Strategic Guide for Procurement Leaders
A practical resource for procurement professionals navigating the complexity of global...
The Hidden Risk in Your Procurement Strategy: Why Translation Can Make or Break Million-Pound Bids
As Procurement Month highlights the critical decisions that drive organisational success,...
How to Choose Translation Providers for Complex Regulated Projects: A Practical Guide
A straightforward resource for procurement professionals. If you've ever had to explain to senior...
Why Your Marketing Campaigns Keep Falling Flat Abroad (And How to Fix It)
Global marketing campaigns often underperform abroad — not because of poor translation, but due to lack of transcreation. This post explores why creative content must be culturally adapted and how the right transcreation partner can elevate global brand impact.
The Procurement Professional’s Guide to Language Service Providers: What Every Buyer Should Know Before Their First RFP
Language Service Providers (LSPs) aren’t just vendors – they’re strategic partners. This guide helps procurement professionals make informed decisions when sourcing translation providers, especially for high-stakes content like compliance documentation.
Tatiana Lapteva Bio
Serial Entrepreneur CEO & Founder of LingvoHouse Helping Brands Grow Sales Worldwide Winner of...
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